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About FriedasProduce
Website: http://www.friedas.com
Location: Los Angeles, CA
About: Frieda's Inc. distributes exotic and specialty fruits and vegetables to supermarkets across North America. Founded by Frieda Caplan in 1962, Frieda's is still a family-owned and women-owned business.
Favorite foods: Kiwifruit (in the 1960s, Frieda Caplan convinced produce managers to carry this strange fuzzy brown fruit, and today it's a much-loved commodity).
Last bite on earth: Fresh Mangosteen
And don't forget about the Golana Melon (aka Kiwano), which played a pivotal role in Episode 24 of Star Trek: Deep Space Nine.