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I am very much a chocolate snob, and I have this to say, M&Ms, plain, or peanut butter, are some of the very few "cheap chocolates" I will eat. I find them to be quite simple, delightful, and not too sweet. When I heard of this new "Premium M&M" I was very excited.. now I am very disappointed to see that they are disliked so much. I have not tried them but The shell was deff overkill.
I believe Mars made a large blunder with all the white chocolate. Most are looking more towards dark chocolate because of the health benefits and it's not as sweet. They should have done different levels of dark chocolate, made them less sweet, I would have eaten some of these, but I don't like white chocolate, it must be a very high quality for me to even try it.
I don't think M&M's should give up on this. They should give it another try, or make different flavors.