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Such containers have existed for decades in Italy. When I was studying at university there, the fairly decent plonk (the equivalent of a vin de pays) was available in 250ml tetra-paks. These cost 20 lire (less than 20 Canadian cents at the time). Very handy.
No, these aren't for fine wines, but they can be a useful means of serving plonk. And hey, wine IS (fermented) fruit juice...