Serious Eats - seriouseats.com

Certification does mean nothing these days. Fair Trade wants you to believe they have a monopoly on ethically sourced coffee, which is absolute cow patties.

I like a burger once in a while. But you may as well devote a site to colonoscopy at this rate.

How "serious" is serious eats when the focus is mass produced dreck available at only a select 14,000 places?

McCafés are great for the "misery market" of coffee. But neither Starbucks nor McDonald's not Dunkin' Donuts offer anything above the level of fast food coffee. So it hasn't changed my habits one iota.

Cuppings or comparative tastings?

Every coffee wonk has it in their head that layman consumers are going to want to slurp, spit, make rude noises, and go through all the machinations coffee professionals have used for years to taste for defects.

Meat inspection might be a fun social game in your social circles, but not mine. A comparative tasting will do just fine instead.

This was just a ploy to gawk at the topless insurance adjusters.

Fairtrade is a social/economic program. It has nothing to do with taste or quality. Please get it right.